Côte d’Ivoire imports a lot of horticultural produce, which results in high prices, while locally grown vegetables are often of poor quality. The horticultural company Agrifer seeks to change this. Growing plants in pots rather than soil inside greenhouses allows precision control over the use of irrigation and pesticides, improving both efficiency and quality. Through the HortIvoire project, Agrifer aims to train 240 growers in this cultivation technique, helping them raise their income with newly acquired skills and knowledge. Moreover, the company intends to create its own label to show that high-quality vegetables can be produced in Côte d’Ivoire.